You’ve probably spent countless hours trying to find a modeling agent. I’ve seen firsthand the frustration from people starting out, and believe me, you’re not alone. Every top model started out right where you are.
That’s exactly why I put together this guide. I want you to have the insider knowledge to understand how to find a modeling agent, which agencies might be easiest to get into when you’re just starting out, and what to expect along the way.
What’s a Modeling Agent, Anyway?
Before anything else, let’s clarify what a modeling agent actually does. A modeling agent’s primary job is to connect you with modeling opportunities.
They don’t just book jobs; they negotiate contracts, handle scheduling, and communicate with clients about everything from audition requirements to payment terms. This kind of representation can open doors to jobs you probably couldn’t find on your own.
While some modeling agencies offer a fixed salary, many agencies charge a commission – around 10% – 20% of your earnings from each job, though this varies – and some have exclusivity clauses, which means they’ll be your only agent in a given area.
Types of Modeling & their Agent Search:
Fashion Modeling Agents
Most fashion agencies will ask for simple selfies rather than polished, professional shots, so they can get a feel for your natural look. They usually want to see you with minimal makeup, clear lighting, and your hair away from your face.
Check out each agency’s website to see their exact submission process. Usually, there’s an online form where you upload your photos and basic info.
Read Also: What is Runway Modeling?
Commercial Modeling Agents
Commercial agents have a broader range of clients and are often interested in versatile, relatable looks. Finding a commercial agent might involve more networking and self-promotion.
Attend local theater shows, mingle at events, or ask actors who they’re represented by. Using social media strategically is also key here.
Platforms like Instagram can be powerful tools if you showcase your unique look with relevant hashtags (#commercialmodel, #fitnessmodel, etc.).
How to Find a Modeling Agency
So now that you know what an agency does, I’ll be showing you how to find a modeling agency that’s legit?
1. Define Your Modeling Path: Fashion vs. Commercial
Not all agencies are created equal, and the type of modeling you’re interested in plays a huge role in who you approach.
Fashion modeling typically has stricter requirements around height and measurements – think runway shows in New York or Paris.
Commercial modeling, on the other hand, is far more flexible. This includes work like print ads, magazines, and digital content. Models of all ages, sizes, and looks can find work in commercial modeling, which means there’s room for everyone.
2. Build a Strong Portfolio
The phrase “you only get one chance to make a first impression” couldn’t be more true in modeling.
A portfolio is like your business card – it’s what agents use to see if you’ve got the look and versatility they’re after.
When you’re just starting out, your portfolio should show a range of styles, like headshots, full-body shots, and if possible, a few “themed” shots. While you don’t need a professional photographer right off the bat, investing in some high-quality photos with clear, well-lit shots is worth it.
3. Network Like Your Career Depends on It (Because It Does)
I’ve seen it time and again: models who land agents often have someone who vouched for them. Don’t underestimate the power of networking – It could be through alumni networks, friends, family, or even casual connections you make at events.
When you’re connecting with people in the industry, try to learn about their experiences and any advice they might have on how to get a modeling agent.
4. Do Thorough Research on Agencies
There are a lot of modeling agencies out there. Some are big names with international connections, while others are smaller, boutique agencies that focus on personal relationships.
So, how do you choose? Start by researching agencies in your area – or, if you’re open to moving, look at cities known for their modeling scenes.
- Do Your Homework on Agency Style and Fit
A great first step is checking out the agency’s website and social media. See what kind of models they represent – men, women, non-binary, fitness, curve, etc. – and ask yourself if the agency’s interests fit your goals.
Also, look at the variety in their roster. If they already have several models who look just like you, they might not need another, but if there’s a gap, this could be your in.
- Check for Reputability
For every legitimate agency, there’s at least one shady one waiting in the wings, and knowing the difference can save you loads of time, money, and frustration.
For example, reputable agencies won’t pressure you into paying for extra services, like working with a specific photographer for a fee.
- Get Real Insights from Models
One of the best ways to learn about an agency is to reach out to a couple of their current models. Many models are happy to share their experience, pros, and cons of their agency.
I’ve often received messages on Instagram from new models asking about my experiences, and I’m always open about the ups and downs.
5. Reach Out to Agencies Professionally
Once you have a shortlist of agencies, take a look at each agency’s submission guidelines. Some agencies will have online portals for submissions; others will ask you to email them directly.
Tailor your approach to match their requirements, and keep your intro short, sweet, and professional. Mention if you’ve met someone in the agency through networking, as this can sometimes give you a bit of an edge.
6. Attend Casting Events or Conferences
If you’re not having much luck online, consider attending a casting event or conference.
Some agencies host open calls, which give you a chance to show off your skills in person. There are also casting conferences where multiple agencies send scouts to meet new faces.
These events are invaluable for getting direct feedback and maybe even an on-the-spot offer. Plus, if you follow up after the event, you’ll have a stronger reason to reach out to agencies you’re interested in.
Top Modeling Agencies Connect With Us!
Get Found By A Modeling Agency
Easiest Modeling Agencies to get Into
The easiest agencies to get into are often the ones where personality, potential, and a proactive attitude matter just as much as experience! These agencies are more open to beginners or fresh faces looking to build their portfolios.
For beginners in modeling, you need to be open minded and flexible.
I’ll say it again: don’t get hung up on the big names like Ford Models, IMG or DNA when starting out. My first agency was small but offered me tons of support and gave me the confidence to go after bigger gigs later.
A Boutique agencies can be an amazing stepping stone, giving you hands-on guidance while you build experience. They’re smaller, more personal, and often more willing to take a chance on up-and-coming models.
Showbiz Promotions can be a smart way to gain momentum since we supply models to demanding clients. Alternatively, you should apply to all the agencies in the listing on Models.com.
What to Look for in an Agent
Finally, when you do meet with an agent, remember: you’re interviewing them, too. Here’s what I recommend checking for:
- Professionalism: A quick website check can reveal a lot. Are their models’ headshots polished? Agencies that use professional shots are more likely to be legit.
- Transparency: Be wary if an agency asks you to pay for photoshoots, classes, or “qualifications.” Real agencies make money from commissions on your bookings, not from upfront fees.
- Client List: Many agents list brands or clients they’ve worked with on their websites. This can give you a sense of the types of jobs you might expect.
Prepare a list of questions for your meeting. A few good ones to start with are:
- What types of jobs will they submit you for?
- Do they see you as a fashion or commercial model, and why?
- Are they open to negotiating contracts that include perks like transportation or wardrobe allowances?
Remember, this relationship goes both ways. You want to find an agent who values you and your potential, so don’t settle for someone who doesn’t treat you with respect.
Preparing for Your Agent Meeting
A meeting with a modeling agent can feel like make-or-break time for your career, so being prepared isn’t just a bonus; it’s a must.
For my personal experience, here’s what I’ve learned – a straightforward guide to showing up like a pro and feeling ready to impress.
1. Do Your Homework on the Agency
Before heading to any meeting, go through the agent’s website and get familiar with their team. Knowing the names and roles of the agents not only helps you feel prepared but also shows them you’re serious.
Once, I met with an agent without doing this – rookie move! I had no idea who I was talking to when she introduced herself, and it definitely wasn’t my smoothest first impression. Trust me, get to know them.
2. Prepare Relevant Questions
Agents want to know you’re genuinely interested in their agency, not just fishing around. Make a list of questions that shows you’ve thought about your career, like:
- “What types of work would you submit me for – print, commercials, or TV?”
- “How do you see my ‘type’ fitting into your roster?”
- “Would I work with you directly, or is there a specific booker in charge?”
When you’re figuring out how to find a modeling agent or how to get a modeling agent who’s the right fit, you need to be sure they’re looking at you in the right way.
3. Bring Your Essentials (Headshot, Résumé)
No brainer, right? But seriously, double-check that you have a headshot, résumé, and any specific items they’ve asked for.
I once forgot my résumé because I thought I wouldn’t need it (they had my online portfolio). Wrong! It felt like showing up to school without homework. Avoid that awkwardness.
4. Prepare for Small Talk with Meaningful Stories
Agents often throw out open-ended questions to get a sense of your personality. Instead of bland, one-word answers, bring some small, memorable stories to the table.
If they ask why you want to model, avoid a simple “I love it!” Instead, share something like, “I started modeling after my friends urged me to try a runway show. I felt this instant connection with the art of fashion.”
One of my clients discovered that I was a huge fan of a photographer whose work she also admired. She mentioned it casually, and it turned into a 10-minute conversation that helped us click. This little trick made her memorable and set her apart from the crowd.
5. Research the Agent’s Background
A quick LinkedIn or social media search can tell you loads about the agent’s interests and background. You might spot mutual connections or shared interests – perfect for building rapport.
I once saw an agent who was a fan of a particular fashion photographer I loved, which gave me an in to talk about that shared interest.
6. Show Up Ready to Listen, Not Sound Desperate
I know, meeting with an agent is exciting, and you might feel like you need to “sell yourself”. But if you get too intense, it can backfire. Try to relax and listen as much as you talk.
I’ve seen models who were so eager to impress that they forgot to notice the important red (or green!) flags about the agency.
Final Thoughts
Preparing for an agent meeting is all about showing up as the best version of yourself. How to get a modeling agent isn’t just about your look; it’s also about your attitude, preparation, and knowing the value you bring.
Even if the first few tries don’t pan out, stay persistent. Remember, you’re the talent, and agencies need you as much as you need them.
Keep refining your portfolio, networking, and researching agencies that match your goals and values. And if you ever feel discouraged, just remember: everyone starts somewhere, and your big break could be just one email or casting call away.
Good luck!
