When most people think of modeling, they picture runways or high-fashion editorials, but there’s a whole other side of the industry that’s just as vital: ecommerce modeling.
Ecom modeling (or e commerce modeling) is all about showcasing products on websites, helping customers see how clothing, accessories, or products look in real life.
Trust me, I’ve worked with agencies and seen firsthand the rise of e-commerce-focused jobs, and with online shopping growing every day, it’s only getting bigger.
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What is E-commerce Modeling?
In ecommerce modeling (sometimes shortened to ecom modeling), you’re essentially the face (and sometimes body) of products being sold online. It’s like digital catalog modeling.
Your job is to show off clothing, accessories, or even lifestyle items in a way that makes online shoppers feel like they can picture themselves using or wearing the product.
Unlike high-fashion or editorial modeling, ecom modeling isn’t about making a big artistic statement. Instead, it’s about showcasing the product clearly and attractively. Think neutral poses, friendly expressions, and relatable styling – it’s all about helping the product shine, not stealing the spotlight.
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What Exactly Does an E-commerce Model Do?
In ecommerce modeling, it’s all about looking friendly and relatable, like someone customers could easily envision themselves being.
You’ll often be working with clothes, shoes, accessories, or even home goods, and the goal is to make each item look its best while still keeping a relaxed, approachable vibe.
Here’s what a typical e-commerce shoot might involve:
- Modeling everyday outfits for catalogs or online stores, sometimes for brands with very specific looks and vibes.
- Frequent outfit changes – think 20 to 50 outfits in a single day. You’ll get fast at swapping in and out of clothes while keeping that fresh energy.
- Sticking to simple poses that show off the product. You’ll need to stay natural and let the clothing shine.
- Flexibility with makeup and styling. In ecom, the makeup is typically light and minimal, so the clothing or accessory is the main focus.
And in terms of time commitment? Most ecom gigs are booked as day rates, so you might work several hours in a studio setting, with quick breaks between outfits. It’s fast-paced but can be pretty fun once you get into the groove.
Skills You’ll Need to Succeed in E-commerce Modeling
You don’t need to have the exact look of a runway model to succeed in ecommerce modeling.
In fact, there’s usually more flexibility with body type, height, and look, which makes it an accessible path for more people. Here are the top skills and traits to help you thrive:
- Adaptability: You’ll work with a wide variety of brands, each with its style and feel. One day it might be high-end loungewear, the next a casual streetwear brand.
- Stamina and Endurance: E-commerce shoots can be long, so you’ll need to keep your energy high, even after multiple outfit changes and hours on set.
- Consistency in Posing: Simple, consistent poses are key. You’ll get good at knowing your angles, holding natural expressions, and working with minimal direction.
- Professionalism and Punctuality: Many e-commerce modeling gigs are fast-moving, high-output environments. Being reliable and professional will set you apart and earn you repeat bookings.
And a little extra tip from personal experience: keep a couple of go-to poses that highlight your best features.
Brands want you to show the clothes naturally, so anything that feels stiff or too “posed” can be a turn-off.
Common Challenges in E-commerce Modeling
Every job has its challenges, and ecom modeling is no exception.
One big thing to prepare for is the repetition. If you’re shooting dozens of outfits back-to-back, it can get tiring and a bit monotonous.
Here are some challenges you might encounter:
- Long Hours: Shoots often run all day, and you may have minimal breaks between outfits.
- Maintaining Energy: Looking enthusiastic and fresh with each outfit is key, even when you’re tired. It’s not easy, but practice helps.
- Lack of Creative Flexibility: You won’t have as much room to get expressive with poses or emotions as in editorial shoots. It’s about the product, not just you.
To handle these, keep energy snacks on hand, stay hydrated, and remember: each gig is a chance to build your reputation. Reliable, high-energy models get booked over and over.
Tips for Getting Started in E-commerce Modeling
If you’re ready to try your hand at ecommerce modeling, here are some tips to help you land gigs and stand out:
- Build a Strong Portfolio: Include images that show you in simple, clean poses. Ecom brands like to see versatility, so add a few shots with different expressions or casual looks.
- Network with Agencies Specializing in E-commerce: Some modeling agencies focus heavily on ecom bookings. Look for agencies that represent commercial models and have connections with online brands.
- Develop Stamina: Practice posing for long periods and switching between looks quickly. If you’re working at home, try creating mini-shoots for yourself where you switch outfits to get a feel for it.
- Stay Positive and Flexible: Even if the shoot is repetitive or the clothes aren’t your style, keeping a good attitude goes a long way. Brands remember models who bring a friendly vibe to the set.
Unlike some types of modeling, e commerce modeling doesn’t demand extreme poses or endless variety. It has fewer strict requirements.
Brands cater to a wide range of customers, so they often use diverse models to appeal to all kinds of audiences. However, they’ll still have specific criteria for each shoot, so it’s all about finding the right fit.
While freelancers can land e-commerce gigs, most brands prefer working through agencies, making it trickier to book these jobs without representation. The pay for e-commerce modeling is generally good, which makes it a popular option for models.
Wrapping It Up
Ecommerce modeling might not sound as glamorous as runway or editorial work, but it’s a fantastic opportunity with lots of demand. It’s a place where real people shine because the goal is all about relatability.
Everyone can find a solid path in ecom modeling.
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