You might be surprised by how often models are expected to bring their own shoes to a gig, so stocking up on versatile model heels isn’t just a good idea – it’s essential.
Yet, not all heels are created equal. Trust me, I’ve seen models struggle with clunky, distracting shoes at castings, and it never works in their favor.
That said, you don’t have to go broke acquiring an entire shoe store in your bag. Let’s focus on four styles that’ll handle most feminine-presenting model gigs, plus some quick tips on what to skip to save yourself some headache (and back pain!).
With these four modeling shoes in your bag, you’ll be prepared for pretty much anything.
1. Open-Toe Black Heels
If you buy only one pair of modeling heels, make it these. I don’t know a model alive who hasn’t relied on a classic black, open-toe heel.
They work for the runway, editorial, and everything in between. When you’re shopping for these, think sleek and simple – around 3-4 inches with a sturdy heel that’ll survive endless hours of standing and walking.
My black open-toes have practically paid for themselves with all the miles they’ve walked!
2. Open-Toe Nude Heels
A nude heel is your leg-lengthening magic trick. If you’re wondering how top models get that endless-leg look, it’s partly thanks to modeling heels like these.
A nude pair that matches your skin tone works with almost anything and adds a touch of elegance without stealing focus. Once you have these and your black open-toes, you’re set for most castings and shows.
3. Basic Black Pumps
When in doubt, go classic. A basic black pump is a timeless piece of modeling shoes that’s almost guaranteed to be requested at some point.
The closed-toe pump gives a more formal vibe, making it perfect for high-fashion and editorial shoots where simplicity is key. I’ve found that a matte leather black pump works best.
4. Basic Nude Pumps
This is your black pump’s softer twin – same shape, same simplicity, but in nude.
Model heels like these are perfect when you need to keep the focus on the outfit rather than your footwear. A nude pump offers versatility and professionalism, and trust me, it’s the pair you’ll keep reaching for.
Styles to Avoid in Modeling Heels
While it can be tempting to get every heel style under the sun, some just don’t make the cut for modeling shoes. Here’s what to skip:
Kitten Heels:
Short heels are cute, but they’re not the right fit for a modeling shoes lineup.
Clients and agents expect you to handle 3-inch-plus heels easily. Anything shorter can look out of place and lacks that high-fashion feel.
Big Platforms:
It might seem like a good way to add height, but chunky platforms are distracting. Instead of making you look taller, they just highlight that you’re adding height with the shoes.
A subtle platform – ½ inch or less – is the way to go for a clean, polished look.
Wedges:
They’re comfy, sure, but they make your walk look heavy and clunky. You’ll almost never be asked to wear wedges at a casting or show, so keep these for weekends.
Blinged-Out Heels or Bright Colors:
Simplicity is key for model heels. You want shoes that don’t take away from the clothes you’re modeling.
Go for solid colors – black and nude – and avoid anything with heavy embellishments, multiple straps, or bold patterns.
Patent Leather:
I love patent leather too, but the shine can be distracting on camera. Matte leather or suede is a better choice for modeling heels since it won’t reflect light or detract from the outfit.
Bonus Styles (If You Have the Budget)
If you’ve already got your essentials covered and have some budget to spare, consider adding a few extras to your modeling shoes collection:
Heeled Ankle Boots (Black & Brown): Perfect for fall and winter shoots. A sleek ankle boot works well with a variety of outfits, and you’ll find it requested more often during the colder months.
Heeled Tall Boots (Black & Brown): These are especially useful for colder weather gigs. Tall boots can give off a dramatic, sophisticated vibe.
Clean White Sneakers: Believe it or not, there are times you’ll need sneakers, especially for streetwear or lifestyle shoots. Keep a pair of spotless white sneakers on hand for when they’re needed.
My Final Thoughts on Model Heels
As a model, you’re going to rely on these modeling heels more than you might think. I always advise models to keep the essentials packed and ready – never having to stress about last-minute shoe requests.
With these four core pairs of modeling shoes in your arsenal, you’ll be ready to handle any casting, runway, or shoot like a pro.
Let your shoes help you shine (but not outshine) in every outfit!
Have you ever noticed people at events who look like they’re just there to chat, take photos, and hand out freebies with a smile? Chances are, you’re looking at promotional models.
Promotional modeling is a job where people are paid to represent a brand, product, or service in an engaging, friendly way – and yes, it’s more than just standing around looking pretty.
One of my first big gigs was a tech convention, and I’ll never forget the rush of being surrounded by all these eager attendees. I honestly thought it’d be a simple, show-up-and-smile gig.
But let me tell you, there’s a lot more to it.I spent the whole day on my feet, talking to hundreds of folks, snapping selfies, and handing out branded merch. By the end, I was exhausted but weirdly energized.
At any big event – a concert, launch party, convention, you name it – you’re likely to run into at least one promotional model. They’re there to connect with people, spread the word about a brand, and make the experience memorable.
Clients often expect you to know the brand’s vibe and adapt on the fly. Agencies are great about prepping you with details, but once you’re there, you’ve got to bring the charm. It’s like a blend of advertising and party-hosting.
Every gig is different, which is what makes promotional modeling so unique. Some promo models are booked for corporate gigs, where you’re in slacks and a blouse, keeping things professional. Other times, you might be asked to wear a fun costume, a themed outfit, or even go all out with body paint.
Setting boundaries is key in promotional modeling, though. If something doesn’t sit right with you, it’s totally okay to turn the job down. Make sure you and your agent are on the same page so you don’t end up in an awkward spot.
Unlike traditional modeling, promotional modeling doesn’t usually come with strict height or size requirements, which is refreshing! Personality is everything here. You need to be outgoing, friendly, and up for talking to strangers about the brand you’re repping.
If that sounds like your kind of vibe, promo modeling might be right up your alley.This gig is also surprisingly physical. A full day of promo modeling can mean hours on your feet, constantly moving around and staying upbeat. It’s common to feel wiped out by the end. But honestly, it’s fun, and if the event is more relaxed, it can feel like a super easy payday.
So, what is promotional modeling all about, and is it for you? It’s a cool mix of sales, socializing, and sometimes even a little showmanship. You’ll be engaging with people, hyping up products, or just being the face that makes the brand more relatable.
If you love meeting new people, enjoy a little spotlight, and aren’t afraid to put yourself out there, promotional modeling could be your next favorite gig!
Tips for Finding Work as a Promotional Model
Here’s the good news: working as a promo model isn’t as complicated as it might seem, especially once you get the hang of a few key strategies. Let’s break down everything you need to know, from finding jobs like a pro.
Begin Your Job Search with Promotional Modeling Agencies
When I first got into promotional modeling, I had no idea where to start. I assumed I’d have to apply to gigs one at a time, but the truth is, agencies are like your secret weapon in this field. Most promotions models start by registering with event staffing agencies because they do the matchmaking for you.
Here’s how to start:
Google It: Use search terms like “event staffing agencies,” “promotional modeling agencies,” and “trade show modeling agencies.” You’ll find plenty of options to choose from.
Sign Up: Once you’ve identified a few good agencies, sign up on their websites. They usually have a registration page where you’ll create a staff profile (often called a “talent profile”), which should always be free. If an agency asks for payment just to sign up, that’s a red flag.
Select Your Locations: Many agencies list gigs all across the country, so you can include multiple cities. I added a few places where I have friends to crash with, and it really expanded my opportunities.
One thing to note: Some staffing agencies hire promotion model as W-2 employees, while others work with 1099 independent contractors. Each setup has its own benefits and responsibilities, so be sure you have the correct paperwork ready if you’re working as a W-2 employee.
Check Online Listings for Promotional Modeling Jobs
Besides agencies, there are other ways to find promotional modeling jobs. One thing I learned is that the industry is small, so being active in the right places helps you stay in the loop. Here’s what worked for me:
Facebook Groups: There are groups dedicated to promo modeling where agencies and recruiters post about upcoming jobs. Just search for “brand ambassador jobs” or “promotional model gigs,” and you’ll find groups where the latest job listings are shared.
Social Media and LinkedIn: Follow agencies and recruiters on platforms like LinkedIn and Instagram. They often post about new roles directly on their feeds.
Job Boards: You’d be surprised how many mainstream job boards list promo modeling roles.
In this line of work, your reputation travels fast. One time I covered for a friend at an event, and that small favor ended up scoring me three more gigs.
Showing up, being reliable, and giving 100% can get you noticed quickly. Plus, the more gigs you rock, the more referrals you’ll get, and before you know it, the work starts finding you.
Ready to Start Your Journey as a Promotional Model?
Working as a promo model can be a fun, flexible career filled with unique experiences and connections. I’ve met some amazing people and been to events I’d never have experienced otherwise. With the right approach and a little hustle, you’ll be ready to take on the promotions models world and make a name for yourself in the industry.
You’ve probably spent countless hours trying to find a modeling agent. I’ve seen firsthand the frustration from people starting out, and believe me, you’re not alone. Every top model started out right where you are.
That’s exactly why I put together this guide. I want you to have the insider knowledge to understand how to find a modeling agent, which agencies might be easiest to get into when you’re just starting out, and what to expect along the way.
What’s a Modeling Agent, Anyway?
Before anything else, let’s clarify what a modeling agent actually does. A modeling agent’s primary job is to connect you with modeling opportunities.
They don’t just book jobs; they negotiate contracts, handle scheduling, and communicate with clients about everything from audition requirements to payment terms. This kind of representation can open doors to jobs you probably couldn’t find on your own.
While some modeling agencies offer a fixed salary, many agencies charge a commission – around 10% – 20% of your earnings from each job, though this varies – and some have exclusivity clauses, which means they’ll be your only agent in a given area.
Types of Modeling & their Agent Search:
Fashion Modeling Agents
Most fashion agencies will ask for simple selfies rather than polished, professional shots, so they can get a feel for your natural look. They usually want to see you with minimal makeup, clear lighting, and your hair away from your face.
Check out each agency’s website to see their exact submission process. Usually, there’s an online form where you upload your photos and basic info.
Commercial agents have a broader range of clients and are often interested in versatile, relatable looks. Finding a commercial agent might involve more networking and self-promotion.
Attend local theater shows, mingle at events, or ask actors who they’re represented by. Using social media strategically is also key here.
Platforms like Instagram can be powerful tools if you showcase your unique look with relevant hashtags (#commercialmodel, #fitnessmodel, etc.).
How to Find a Modeling Agency
So now that you know what an agency does, I’ll be showing you how to find a modeling agency that’s legit?
1. Define Your Modeling Path: Fashion vs. Commercial
Not all agencies are created equal, and the type of modeling you’re interested in plays a huge role in who you approach.
Fashion modeling typically has stricter requirements around height and measurements – think runway shows in New York or Paris.
Commercial modeling, on the other hand, is far more flexible. This includes work like print ads, magazines, and digital content. Models of all ages, sizes, and looks can find work in commercial modeling, which means there’s room for everyone.
2. Build a Strong Portfolio
The phrase “you only get one chance to make a first impression” couldn’t be more true in modeling.
A portfolio is like your business card – it’s what agents use to see if you’ve got the look and versatility they’re after.
When you’re just starting out, your portfolio should show a range of styles, like headshots, full-body shots, and if possible, a few “themed” shots. While you don’t need a professional photographer right off the bat, investing in some high-quality photos with clear, well-lit shots is worth it.
3. Network Like Your Career Depends on It (Because It Does)
I’ve seen it time and again: models who land agents often have someone who vouched for them. Don’t underestimate the power of networking – It could be through alumni networks, friends, family, or even casual connections you make at events.
When you’re connecting with people in the industry, try to learn about their experiences and any advice they might have on how to get a modeling agent.
4. Do Thorough Research on Agencies
There are a lot of modeling agencies out there. Some are big names with international connections, while others are smaller, boutique agencies that focus on personal relationships.
So, how do you choose? Start by researching agencies in your area – or, if you’re open to moving, look at cities known for their modeling scenes.
Do Your Homework on Agency Style and Fit
A great first step is checking out the agency’s website and social media. See what kind of models they represent – men, women, non-binary, fitness, curve, etc. – and ask yourself if the agency’s interests fit your goals.
Also, look at the variety in their roster. If they already have several models who look just like you, they might not need another, but if there’s a gap, this could be your in.
Check for Reputability
For every legitimate agency, there’s at least one shady one waiting in the wings, and knowing the difference can save you loads of time, money, and frustration.
For example, reputable agencies won’t pressure you into paying for extra services, like working with a specific photographer for a fee.
Get Real Insights from Models
One of the best ways to learn about an agency is to reach out to a couple of their current models. Many models are happy to share their experience, pros, and cons of their agency.
I’ve often received messages on Instagram from new models asking about my experiences, and I’m always open about the ups and downs.
5. Reach Out to Agencies Professionally
Once you have a shortlist of agencies, take a look at each agency’s submission guidelines. Some agencies will have online portals for submissions; others will ask you to email them directly.
Tailor your approach to match their requirements, and keep your intro short, sweet, and professional. Mention if you’ve met someone in the agency through networking, as this can sometimes give you a bit of an edge.
6. Attend Casting Events or Conferences
If you’re not having much luck online, consider attending a casting event or conference.
Some agencies host open calls, which give you a chance to show off your skills in person. There are also casting conferences where multiple agencies send scouts to meet new faces.
These events are invaluable for getting direct feedback and maybe even an on-the-spot offer. Plus, if you follow up after the event, you’ll have a stronger reason to reach out to agencies you’re interested in.
The easiest agencies to get into are often the ones where personality, potential, and a proactive attitude matter just as much as experience! These agencies are more open to beginners or fresh faces looking to build their portfolios.
For beginners in modeling, you need to be open minded and flexible.
I’ll say it again: don’t get hung up on the big names like Ford Models, IMG or DNA when starting out. My first agency was small but offered me tons of support and gave me the confidence to go after bigger gigs later.
A Boutique agencies can be an amazing stepping stone, giving you hands-on guidance while you build experience. They’re smaller, more personal, and often more willing to take a chance on up-and-coming models.
Showbiz Promotions can be a smart way to gain momentum since we supply models to demanding clients. Alternatively, you should apply to all the agencies in the listing on Models.com.
What to Look for in an Agent
Finally, when you do meet with an agent, remember: you’re interviewing them, too. Here’s what I recommend checking for:
Professionalism: A quick website check can reveal a lot. Are their models’ headshots polished? Agencies that use professional shots are more likely to be legit.
Transparency: Be wary if an agency asks you to pay for photoshoots, classes, or “qualifications.” Real agencies make money from commissions on your bookings, not from upfront fees.
Client List: Many agents list brands or clients they’ve worked with on their websites. This can give you a sense of the types of jobs you might expect.
Prepare a list of questions for your meeting. A few good ones to start with are:
What types of jobs will they submit you for?
Do they see you as a fashion or commercial model, and why?
Are they open to negotiating contracts that include perks like transportation or wardrobe allowances?
Remember, this relationship goes both ways. You want to find an agent who values you and your potential, so don’t settle for someone who doesn’t treat you with respect.
Preparing for Your Agent Meeting
A meeting with a modeling agent can feel like make-or-break time for your career, so being prepared isn’t just a bonus; it’s a must.
For my personal experience, here’s what I’ve learned – a straightforward guide to showing up like a pro and feeling ready to impress.
1. Do Your Homework on the Agency
Before heading to any meeting, go through the agent’s website and get familiar with their team. Knowing the names and roles of the agents not only helps you feel prepared but also shows them you’re serious.
Once, I met with an agent without doing this – rookie move! I had no idea who I was talking to when she introduced herself, and it definitely wasn’t my smoothest first impression. Trust me, get to know them.
2. Prepare Relevant Questions
Agents want to know you’re genuinely interested in their agency, not just fishing around. Make a list of questions that shows you’ve thought about your career, like:
“What types of work would you submit me for – print, commercials, or TV?”
“How do you see my ‘type’ fitting into your roster?”
“Would I work with you directly, or is there a specific booker in charge?”
When you’re figuring out how to find a modeling agent or how to get a modeling agent who’s the right fit, you need to be sure they’re looking at you in the right way.
3. Bring Your Essentials (Headshot, Résumé)
No brainer, right? But seriously, double-check that you have a headshot, résumé, and any specific items they’ve asked for.
I once forgot my résumé because I thought I wouldn’t need it (they had my online portfolio). Wrong! It felt like showing up to school without homework. Avoid that awkwardness.
4. Prepare for Small Talk with Meaningful Stories
Agents often throw out open-ended questions to get a sense of your personality. Instead of bland, one-word answers, bring some small, memorable stories to the table.
If they ask why you want to model, avoid a simple “I love it!” Instead, share something like, “I started modeling after my friends urged me to try a runway show. I felt this instant connection with the art of fashion.”
One of my clients discovered that I was a huge fan of a photographer whose work she also admired. She mentioned it casually, and it turned into a 10-minute conversation that helped us click. This little trick made her memorable and set her apart from the crowd.
5. Research the Agent’s Background
A quick LinkedIn or social media search can tell you loads about the agent’s interests and background. You might spot mutual connections or shared interests – perfect for building rapport.
I once saw an agent who was a fan of a particular fashion photographer I loved, which gave me an in to talk about that shared interest.
6. Show Up Ready to Listen, Not Sound Desperate
I know, meeting with an agent is exciting, and you might feel like you need to “sell yourself”. But if you get too intense, it can backfire. Try to relax and listen as much as you talk.
I’ve seen models who were so eager to impress that they forgot to notice the important red (or green!) flags about the agency.
Final Thoughts
Preparing for an agent meeting is all about showing up as the best version of yourself. How to get a modeling agent isn’t just about your look; it’s also about your attitude, preparation, and knowing the value you bring.
Even if the first few tries don’t pan out, stay persistent. Remember, you’re the talent, and agencies need you as much as you need them.
Keep refining your portfolio, networking, and researching agencies that match your goals and values. And if you ever feel discouraged, just remember: everyone starts somewhere, and your big break could be just one email or casting call away.
The world of modeling is diverse and dynamic, offering a range of career paths to suit different looks, styles, and personalities. Whether you’re drawn to the high fashion runway, the approachable world of commercial modeling, or the creative freedom of alternative genres, there’s a modeling niche for everyone. Here’s a comprehensive guide to the different types of modeling, with insights into each path’s unique requirements and opportunities.
1. Fashion Modeling
Fashion or runway modeling, often seen on runways and in high-fashion magazines, is one of the most prestigious and competitive areas in the industry. Fashion models work with luxury brands and designers, showcasing seasonal collections and the latest trends.
Requirements: Fashion models are typically 5’8″ and taller for women, and 6’0″ and taller for men, with a lean physique that allows clothes to drape naturally. Unique facial features, a strong jawline, and expressive eyes are common assets. While a strong runway walk and camera presence are crucial, fashion models must also adapt to different styles and designer expectations.
Opportunities: Fashion models are often seen in seasonal fashion weeks in New York, Paris, Milan, and London. They work on editorial shoots for high-fashion magazines, luxury brand campaigns, and potentially collaborate with top designers. This segment can open doors to international travel, high-profile endorsements, and collaborations with iconic brands.
2. Commercial Modeling
Unlike the strict criteria in high fashion, commercial modeling is more inclusive, focusing on relatability and appeal to a broad audience. These models represent everyday products and services and appear in print, digital, and video advertisements.
Requirements: Commercial models come in all shapes, sizes, and appearances. A friendly look, photogenic smile, and engaging personality are often more important than specific measurements. This type of modeling requires versatility, as models often work in varied roles that cater to a wide audience.
Opportunities: Commercial modeling offers consistent work for brands in clothing, household goods, beauty, and lifestyle products. Models might appear in social media ads, catalogs, TV commercials, and billboards, making it one of the most accessible modeling avenues.
Fitness models showcase athletic wear, health products, and workout equipment. This type of modeling emphasizes a fit and toned physique and often involves action shots that highlight physical strength and agility.
Requirements: Fitness models need to maintain a high level of physical fitness, often with a muscular or athletic build. A commitment to a consistent workout routine and a healthy lifestyle is essential. Fitness models often have lean, defined bodies that represent an active lifestyle.
Opportunities: The fitness industry has grown significantly, is straightforward to get into, providing work opportunities in sportswear advertisements, gym campaigns, health product endorsements, and fitness magazines. Fitness models may also branch into social media influencing or personal training roles, combining modeling with fitness expertise.
4. Swimwear & Lingerie Modeling
This niche requires models who are comfortable in revealing attire and possess the poise to make swimwear and lingerie designs appear elegant and desirable. The focus is on body positivity and confidence.
Requirements: While certain physical attributes are preferred, swimwear and lingerie models come in various body types. A toned and well-proportioned figure is essential, as is confidence in front of the camera. They must maintain skin health and body conditioning to ensure a polished look in close-up shots.
Opportunities: Swimwear and lingerie modeling provides opportunities with top brands, fashion magazines, e-commerce sites, and catalogs. Successful models in this niche may also work with luxury brands or appear in high-profile campaigns that highlight body positivity and confidence.
5. Glamour Modeling
Glamour modeling focuses on sensuality and may involve more provocative poses or attire. This type of modeling is often associated with men’s magazines, music videos, and calendars.
Requirements: A glamour model’s look often leans toward sultry or seductive, with an emphasis on confidence and body positivity. Height and body type can vary, but an attractive and photogenic face along with self-assurance are important traits.
Opportunities: Glamour models often appear in publications or online platforms dedicated to adult or lifestyle content. There are also opportunities in brand endorsements, personal appearances, and event promotions.
6. Petite Modeling
Petite models, who are typically under the height requirements of fashion models, find their place in commercial, lifestyle, and even high fashion modeling if they meet specific brand requirements.
Requirements: For women, petite modeling usually means a height under 5’7″. Petite models still need a photogenic look and versatile appeal to work in various commercial roles.
Opportunities: Petite models work in catalogs, commercials, and social media campaigns, often modeling accessories, makeup, or products where height isn’t a focus. Many brands are increasingly inclusive, creating more opportunities for petite models across various media.
7. Plus-Size Modeling
Plus-size models represent larger body types and are celebrated for promoting body diversity in the industry. This category has grown significantly as fashion brands have expanded their size ranges to cater to all shapes and sizes.
Requirements: Plus-size models generally wear a size 12 or larger, and while specific measurements can vary, a proportional body shape and healthy appearance are valued. Confidence and the ability to showcase clothing in a flattering manner are key.
Opportunities: Plus-size models appear in fashion campaigns, catalogs, advertisements, and magazine editorials. As demand for inclusive representation grows, plus-size modeling is becoming an important part of the fashion industry.
8. Parts Modeling
Parts models specialize in modeling specific body parts, such as hands, feet, legs, or even hair. This type of modeling is often used for close-up shots in advertising products like jewelry, shoes, cosmetics, or nail care.
Requirements: The specific part must be well-cared-for and photogenic. For instance, hand models may need slender fingers and smooth skin, while foot models need well-maintained feet. Consistency and attention to detail are crucial for part models to keep their featured body parts in prime condition.
Opportunities: Parts modeling can lead to steady work in advertisements and commercial campaigns for various beauty and lifestyle products. It’s a specialized field that often involves a high level of attention to grooming.
9. Alternative Modeling
Alternative modeling caters to niche markets, often representing unique or unconventional beauty standards, such as body modifications, tattoos, or edgy styles. This type of modeling embraces individuality and diversity.
Requirements: Alternative models often have distinct features that set them apart, such as tattoos, piercings, or a particular subculture style. This type of modeling values authenticity and confidence, celebrating unique personal expressions of beauty.
Opportunities: Alternative models often work in fashion, music, or lifestyle campaigns targeting specific audiences. They may also appear in niche publications, social media campaigns, and promotional events.
10. Mature Modeling
Mature models are typically 35 years or older, representing an age demographic that’s often underrepresented in fashion and advertising. This niche is particularly relevant as brands embrace more inclusive and realistic representations of aging.
Requirements: Mature models should maintain a healthy, groomed appearance. Confidence, professionalism, and the ability to connect with a more mature audience are valuable qualities in this field.
Opportunities: Mature models work in commercials, lifestyle campaigns, and advertisements targeting older demographics. There are also growing opportunities in high fashion, beauty, and wellness, as brands seek to showcase diverse age groups.
11. Influencer and Social Media Modeling
Influencer and social media modeling is a modern form of modeling, where individuals use platforms like Instagram, TikTok, and YouTube to showcase brands and build a following. This type doesn’t always require agencies, allowing for more direct partnerships with brands.
Requirements: Influencer models need strong personal branding, social media savvy, and the ability to engage with their audience. It’s not just about looks; it’s about building a relatable and captivating online presence.
Opportunities: Social media models collaborate with brands for sponsored content, affiliate marketing, and endorsements. Many influencers have turned their social media modeling careers into successful brands and entrepreneurial ventures.
Modeling offers numerous paths to success, with each type offering unique opportunities and requirements. By understanding the various types of modeling, aspiring models can choose the path that aligns best with their personal style, skills, and ambitions. Whether your goal is the high-fashion runway or creating content on social media, there’s a place for every talent and every look in today’s diverse modeling world.
Runway modeling is the art and craft of presenting fashion designs live on the catwalk in a way that brings each garment to life. It’s more than simply walking down a stage; runway modeling is about embodying the energy and vision of a designer’s collection while commanding attention and intrigue from the audience. When done well, runway modeling doesn’t just show clothes—it creates an atmosphere, evokes emotion, and transports the audience into the world the designer envisions.
A runway model’s job is to connect with the clothes, the audience, and the designer. Each step, glance, and movement is intentional, designed to amplify the details of each piece on display. On the runway, models aren’t just wearing clothes; they’re interpreting them, almost like actors, allowing the garments to shine while still being an undeniable presence themselves.
Core Elements of Runway Modeling
When a model steps onto the runway, they’re not just wearing an outfit—they’re giving it a personality, a movement, and a presence that’s as powerful as the design itself.
Let’s break down some of the core elements of what makes runway modeling such a unique and captivating art.
The Walk: The Iconic Stride That Defines the Catwalk
A runway model’s walk is one of the most recognizable parts of any fashion show. This isn’t just walking; it’s a measured, powerful stride designed to show the clothes in the best possible way. A great runway walk keeps the audience’s attention on the model and their outfit, blending confidence with control. The walk is practiced and refined so that each step highlights how the clothes move, drape, and fit, helping bring out the designer’s vision.
A good walk isn’t about looking good for its own sake; it’s about showing how each piece flows and interacts with movement. Whether it’s a sleek gown or a sharp suit, the way a model moves tells a story, showing the audience how the clothes can look and feel in real life.
Expression and Emotion: The Silent Language of the Catwalk
Unlike modeling for a camera, runway modeling is live. There’s an electric energy on stage, and a model’s expression is a big part of bringing that energy to life. Models might not change their facial expressions much, but a slight smirk, a bold stare, or a calm, serene look can completely transform the audience’s experience of the show.
Every designer has a unique story they want to tell, and expression is one of the most subtle yet powerful ways to convey that message. Whether it’s mystery, confidence, or elegance, a model’s face can give a clue about the feeling behind each outfit. This silent, unspoken language between the model and the audience helps everyone feel the story that the designer is telling.
Physical Requirements: Why Height and Shape Play a Role
Runway models are often taller and leaner, and there’s a reason for that beyond just style preferences. A taller model can give the audience a clear look at the entire silhouette of each piece, which is especially important for high-fashion pieces where structure and shape matter. These physical proportions also help clothing flow and fall as the designer intended, giving a perfect balance and letting the clothes, not the body, take center stage.
Height and proportion aren’t about diminishing a model’s individuality but making sure each garment shines. Even within these industry standards, there’s room for uniqueness, and many designers look for models who bring something fresh and personal to the runway. This balance of standard proportions with individual character helps runway shows feel polished yet full of personality. You can read our guide on how to get into modeling.
Adaptability: Switching Styles and Stories Effortlessly
Fashion shows can vary wildly in theme and mood, so a model’s ability to adapt is essential. From edgy, street-style looks to flowing couture gowns, runway models constantly switch styles, embodying each designer’s distinct vision. One minute they’re sophisticated and serene, the next they’re bold and rebellious, and each switch has to feel completely natural.
This versatility goes beyond just outfits. Models work with all kinds of accessories—big hats, layered jewelry, avant-garde makeup—that add to each show’s atmosphere. They don’t just wear these elements; they become part of them, blending seamlessly into the story the designer wants to tell.
Grace Under Pressure: Staying Cool When Things Get Crazy
Behind the scenes, fashion shows are fast-paced, high-energy events. Models are changing in and out of outfits in seconds, with makeup artists and stylists working quickly to make every detail perfect. It can be chaotic, but once a model steps back onto the runway, they need to be calm and collected, showing no sign of the backstage frenzy.
Unexpected things happen all the time, from wardrobe malfunctions to uncomfortable shoes, but a great runway model handles it all without missing a beat. The ability to stay composed under pressure is part of what makes runway modeling so impressive. The audience doesn’t see the stress or the rushed moments; they just see a polished, confident performance, and that’s what makes a show memorable.
The Role and Purpose of Runway Modeling
Runway modeling exists to make fashion accessible in a way that photos or sketches never could. It’s about seeing how a garment moves, fits, and interacts with a real person. A designer’s vision only truly comes to life when it’s seen in motion, and runway models are the ones who make that happen.
Their job is to create an immersive experience, where audiences can feel the atmosphere of a collection. A well-executed runway show draws viewers into the story, making the collection not just visually captivating but also emotionally resonant. This is why runway models are so important: they’re the final, vital connection between the designer’s vision and the audience’s experience.
Do you feel like every sidewalk is your runway? Catch yourself flipping through glossy pages of fashion magazines? Maybe it’s something you’ve dreamed of since you were a kid? If you answered yes, then the model life might just be calling your name!
Getting into modeling can feel a bit like trying to break into a secret club. Over the years, I’ve talked to agency insiders, casting directors, and pros in the field to break down what it really takes to make it as a model.
This guide’s here to help you with everything on how to get into modeling.
How to get into the modeling industry
So, how do you become a model? Honestly, it’s a mix of luck, grit, and knowing how to stand out. You don’t need a fancy degree to get into modeling, but having a solid grasp of the industry you’re getting into.
In fact, a lot of the big names started by simply sending in their headshots to agencies and taking it from there. But if you’re looking to sharpen your skills or just want a structured way to learn the ropes, a good modeling school can certainly help.
Schools cover everything from how to walk a runway and posing tips to makeup application and camera angles – basically, it’s modeling boot camp.
Since you’re new to the industry, it’s also a great way to meet other models who are just getting started, which means instant networking.
That being said, if you stick with these steps, you’ll be on your way to building the modeling career you’ve always dreamed about – one step at a time.
Step 1: Get Comfortable in Front of the Camera
First thing’s first: figure out what makes you unique. Gone are the days of strict symmetry and cookie-cutter beauty. Today, interesting features are in. So, does that mean a gap in your teeth, a quirky nose, or expressive eyes? Embrace them!
Study your face in the mirror, play around with expressions, poses, and practice moving in ways that feel natural yet captivating.
If you want to level up, it’s all about practice.
Set up a DIY studio at home or try shooting in different locations – a park, a store, or anywhere that inspires you.
When I started, I didn’t have a fancy setup – just a smartphone and some natural light. My first task was to figure out my best angles, play with poses, and review what works best.
The goal? To get so comfortable in front of the camera that when the spotlight hits, you’re ready. Modeling is as much a skill as it is a lifestyle.
Now that you are comfortable in front of the camera, you should start building your portfolio.
Step 2: Build a Portfolio That Pops
Ready to show the world what you’re made of? Time to create a portfolio! You’ll need two: a traditional hard copy and an online portfolio.
Your hard copy is like your modeling resume, while your online portfolio lets casting agents see your versatility.
Take time to capture a range of looks and update your portfolio as you gain experience. It’s your story, so make it count. Let’s start with the basics:
1. Headshot
This is your first impression, so you want it to feel like “you.” Think natural makeup, minimal jewelry, and nothing too styled – just a simple, genuine look that shows your personality.
Smiling or serious, your headshot sets the tone for everything else. Casting agents will often look here first, so make sure it’s polished and true to you.
2. Full body shot
This photo is all about showing your physique and posture, so keep it simple with a fitted white top and dark jeans (no baggy layers).
Good posture and a relaxed expression will help you look confident and comfortable – two must-haves for this kind of shot.
Keep your footwear classic: heels for ladies, dress shoes for guys. This shot complements your headshot by giving agents a sense of your overall look.
3. Swimwear shot
This one can be tricky for some, but it’s essential if you’re exploring commercial modeling or swimwear. A fierce or playful swimwear shot shows confidence, which is just as crucial as your look in this field.
This kind of shot can make you stand out in competitive areas like fitness or activewear modeling.
You want shots that show you can handle different looks and vibes. As you gain more experience, keep updating your book.
Step 3: Try TFP Collaborations
This is probably the best advice I got early on: work with others who are also building their portfolios. It’s called “Trade for Print” or TFP.
I met photographers and stylists through social media, and collaborating was a game-changer. Not only did it keep my costs low, but it also let me try new looks and settings that made my portfolio stand out.
Step 4: Get Signed with an Agency
Once your portfolio is strong, you may want to consider working with an agency. They can guide your career, refine your book, and connect you with industry contacts.
Nowadays, you don’t always have to walk into an office – social media has made scouting for a modeling agency easier than ever. Some agencies let models tag them or use specific hashtags to be discovered.
Alternatively, you can email agencies directly. Just make sure your cover letter is brief, professional, and includes a link to your portfolio.
One thing to watch for: a legitimate agency should not ask for hefty upfront fees. If they do, it’s a red flag. Reputable agencies typically earn commissions only when you land paid gigs.
Step 5: Find Your Niche, but Stay Open to New Opportunities
So, what type of model are you? Sometimes, the type of modeling that suits you best will just click when you least expect it. You might have that special look or vibe that naturally lends itself to a certain niche.
Alright, here’s a quick rundown of the different types of models you might come across in the industry:
Fashion/Editorial Model
When you think of “model,” chances are you picture a fashion or editorial model.
These are the folks who grace the pages of fashion magazines like Vogue and sashay down runways for luxury brands like Gucci and Valentino. They’re all about high fashion and trend-setting looks.
Swimsuit/Lingerie Models
Next up, we have swimsuit and lingerie models – yes, you guessed it! These models specialize in, well, swimwear and lingerie.
Think of the stunning Victoria’s Secret angels who strut their stuff in eye-popping lingerie. Many start here before branching out into other types of modeling.
Commercial Model
Commercial models are the versatile champs of the industry. They pop up in a variety of campaigns, promoting everything from kitchen gadgets to fashion accessories.
The goal? To help sell products through eye-catching advertising.
Fitness Model
If you’re all about that fit life, fitness modeling might be your jam! It could be a new pair of leggings or demonstrating workout moves in a video, fitness models typically flaunt a well-toned physique.
They’re not just modeling; they’re embodying a healthy lifestyle!
Parts Models
Here’s where things get interesting – parts models! These folks are all about one particular body part – face, hands, feet, or legs.
Imagine being the hand model for a glamorous engagement ring ad or the foot model showcasing a fabulous pedicure.
Fit Model
Don’t mix up fit models with fitness models – they’re totally different!
Fit models work behind the scenes, helping fashion designers tweak the fit of their garments. They can be any size, depending on the brand’s target fit.
Promotional Model
Not all modeling happens in front of a camera. Promotional models shine at events and trade shows, using their charming personalities to sell products and engage with potential customers.
If you’re outgoing and love chatting it up, this could be a perfect fit!
Alt Model
Forget blending in – alt models embrace their tattoos, piercings, neon hair, and spiked or PVC-filled wardrobes. They’re the rebels of the modeling world, breaking all the traditional beauty rules.
Think of it as a blend of glamour and art, where the wild meets the wonderfully unconventional.
Runway Model
Runway models are basically the royalty of the fashion world, meeting sky-high standards for height, weight, and measurements.
These models jet-set globally, strutting the catwalks for the top designers. And it’s not uncommon to see runway models branch out, launching their own fashion lines or agencies once they’re established.
Glamor Model
Glamor models are a bit like fashion models but with a twist.
They focus on promoting products through beautiful imagery but might have a more traditionally attractive or curvier look. The photoshoots are often less avant-garde and more about showcasing beauty and allure.
Print Models
Most models are technically print models to some degree, but print specialists focus exclusively on this style.
They work across various campaigns, adapting to whatever the client needs.
Models Based on Appearance
And let’s not forget about those models categorized by their appearance! This group includes:
Plus-size models
Mature models
Male models
Child models
Petite models
The beauty of modeling is that it often allows for some crossover between these types. A model might start off in one niche and gradually branch into another as they gain experience and build connections.
Unlike some artistic fields where finding a niche is key, modeling is about putting yourself out there and seeing where you shine. Maybe you don’t see yourself as a hand model, but booking a few gigs could just be your ticket to starting your career! Who knows?
So, don’t box yourself in! Go out there, explore different styles, and discover what type of modeling suits you best. It’s all about gaining experience and finding your groove in this fabulous industry!
Step 6: Prepare for Go-Sees
Go-sees (modeling interviews) are often the next step after landing agency representation. These can be open casting calls or arranged by your agent.
You’ll need a comp card with your sizes, measurements, and contact details, and you’ll likely need to walk or pose on request.
Go-sees can be busy, so come prepared with a pen and notepad, and be patient. A professional, friendly attitude will go a long way with casting agents, as they’re as interested in personality as they are in looks.
What It Really Means to Be a Model
It’s not just about looking good but having the stamina to stay fresh through long days of auditions or endless photoshoots, sometimes in wild weather or on challenging terrains.
To keep up in the modeling world, you’ll want to stay on top of a healthy lifestyle – think balanced eating and regular exercise.
Unlike a typical 9-to-5, modeling schedules are unpredictable. So, You could find yourself shooting at midnight. If you’re someone who thrives on routine, this life may take some adjusting.
Models practically turn themselves into a living, breathing canvas for someone else’s vision. So, knowing how to bring that vision to life and being okay with feedback is crucial.
Not to mention your schedule. It may be packed with hours of makeup and hair touch-ups on the regular.
Your drive to succeed has to keep you going, but success in modeling can look different than you’d expect – it can take many forms.
Work That Runway
You’ve put in the hours, nailed your portfolio, and maybe even landed a few small gigs. Now comes the real fun – working the runway!
This is where you get to showcase the time, effort, and confidence you’ve been building up. And one last piece of advice? Confidence is everything.
Sure, it sounds cliché, but every single successful model will tell you that believing in yourself makes all the difference. Practice, grow, and keep showing up – you’ve got the makings of something big.
For me, the runway was where I finally felt like I “got” what modeling was all about. The best runway walk isn’t about perfection; it’s about owning every single step.
How to Find a Reputable Modeling Agent
Let’s talk about agents – they’re your advocates, guides, and, in many ways, your business partners in the modeling world.
Picking the right one might sound like searching for a needle in a haystack, but it’s doable when you know what to look for. First tip:
Start by checking out local modeling agencies in your area;
Look at their websites and social media profiles;
Pay attention to the types of models they represent,their client brands, and, if possible, try to connect with models they’ve signed to get some behind-the-scenes insights;
Make sure your chosen agency has connections in your preferred modeling niche;
You can get a good sense of an agency’s vibe and reputation through online reviews and industry contacts, so don’t hesitate to dig deep.
Once you feel confident, send over your portfolio and be ready to show them your best self.
Pro tip: Any agency that demands hefty upfront fees is likely more interested in your wallet than your success. Stay vigilant for agencies that offer fair contracts without excessive financial demands.
How Tall Do You Have to Be to Become a Fashion Model?
Alright, so let’s tackle the big question I get all the time – how do you become a model if you don’t fit the “ideal” height?
For high fashion, yes, there’s still that general range of 5’8″ to 5’11”. But here’s the thing: every rule has its exceptions.
Modeling is so much more diverse these days, and height is just one factor (think hands, feet, and other specific body parts) – height is far less critical.
I’ve met models in the commercial, catalog, and parts modeling scenes who don’t meet the height “requirement”. They knew how to bring the energy, and agencies noticed.
Body proportions, facial structure, and overall vibe often carry more weight than a tape measure. If you’re a bit shorter but know how to make an impression, many doors are still open to you.
How Do You Price Yourself as a Model?
Pricing your work can be awkward at first, especially if you’re just starting. When I began, I had no clue where to start, but here’s the trick: balance what you’re worth with what the client needs. Your rates will depend on factors like experience, the type of work, and the client’s budget.
In general, models usually charge either by the hour or by the day, and each pricing method works best in different situations.
Let’s break down both approaches so you can get a clearer idea of how to charge for your work.
Modeling Rates by the Hour
Hourly rates are perfect for shorter projects where the time is uncertain. If it’s a quick promotional shoot or social media gig, go for an hourly rate. It ensures that even if things run over time, you’ll still be compensated fairly. Generally:
Entry-level models: $50-$75 per hour
Experienced models: $100+ per hour
Remember that experience matters – the more experienced you are, the more you can charge. This is especially true for specialized work, like swimsuit or lingerie shoots, which often come with higher rates due to the nature of the job.
Pro tip: If your client seems unsure about the exact project length, stick with hourly pricing. This will cover you no matter how long (or short) the shoot ends up being.
Modeling Rates by the Day
For editorial spreads or fashion shows, day rates are standard. You’ll often be on set from early morning to evening, so day rates simplify the process:
Day rate for models with some experience: Around $300 per day
Day rate for models with significant experience: $500+ per day
Some clients may ask about a “half-day rate,” which generally covers about four hours of work.
Just make sure to define what a “day” or “half-day” means to avoid any surprises on set. And if your client needs you beyond the agreed hours, it’s a good idea to have an hourly overtime rate in place so you’re compensated fairly.
Factors to Consider When Setting Your Rate
Here are a few extra things to keep in mind that can help you determine a fair rate:
Job perks: Are they covering your transportation, accommodation, or meals? Sometimes perks can factor into your final rate.
Hair, makeup, and wardrobe: Do you need to provide your own, or will the client handle these? If you’re covering these yourself, factor those costs into your rate.
Type of modeling: Lingerie or swimsuit modeling often pays a bit more because of the nature of the work. Only take on these jobs if you’re fully comfortable.
Experience level: If you’re newer to the industry, you might start at a lower rate to build experience, but as you gain clients and projects, feel free to adjust your pricing accordingly.
Rates When Working with an Agency
If you’re working through an agency, they’ll handle the rates for you – which can take a load off, but also comes with a catch: agency fees.
Typically, agencies take about 20% of your earnings as their fee for representing you and connecting you with clients. This can be a fair trade-off if it saves you the headache of managing rates and negotiations yourself, but keep it in mind when calculating your potential earnings.
Working with an agency is a great way to establish credibility and connect with high-profile clients, especially when starting. But if you’re set on freelancing to keep all the earnings yourself, then you’ll need to get comfortable with managing and negotiating rates solo.
Who Are Some Examples of Models?
Now that you’re feeling a little more confident about how to price yourself, let’s take a moment to look at some real-life examples of successful models.
These aren’t just household names; they represent the everyday aspiring model and what you can achieve with dedication and the right approach.
You might just see a little bit of yourself in their journeys!
1. Valeria Herrero
Valeria Herrero is known for her minimalist and visually striking modeling portfolio, emphasizing clean, professional images that showcase her work.
Her site offers a simple homepage and minimal content sections that let her portfolio take center stage, following a “less is more” approach that appeals to clients looking for unembellished talent presentation.
Herrero has inspired aspiring models by maintaining a streamlined portfolio that’s effective in highlighting her skills without overwhelming potential clients with extraneous details.
Known for her versatility, Wessling has made an impact on both the runway and in editorial fashion, appearing in magazines like British Vogue.
She’s also showcased her skills in high-profile events like New York, London, and Los Angeles Fashion Weeks.
Her portfolio reflects a polished yet accessible design that emphasizes her versatility and range, from fashion and commercial work to content creation.
Ready to Start Your Modeling Career?
Stepping into the modeling world takes resilience, patience, and drive. It’s not a career that’ll hand you success overnight.
Since you’re looking to break in, building a strong, professional portfolio is your best first move. You may not have big-name brands in your portfolio yet, but high-quality, professional photos and a strong online presence can help you get noticed and land those first gigs.
And don’t stress about being perfect – just put your best work forward, keep learning, and stay connected. You’ve got the tools; now it’s time to show the world what you’ve got.
We can’t wait to see where your modeling journey takes you!