The photos you choose for you modeling portfolia can either open doors or have clients swiping left. So, let’s talk about what works and what doesn’t. Think of this as your ultimate guide to curating a portfolio that gets you noticed for all the right reasons.
Must-Have Portfolio Images
1. Headshot
Your headshot is the crown jewel of your modeling portfolio. According to Wilhelmina Models, a clean, natural headshot is essential for showcasing your facial structure. Skip the heavy makeup and dramatic shadows – clients want to see your authentic features. Think of the iconic headshots of Kate Moss or Coco Rocha: timeless, striking, and natural.
2. Full Body
Next up, a full-body shot. This photo should show your proportions, posture, and overall vibe. Keep the outfit neutral – nothing flashy or busy. Think fitted jeans and a plain tee or a classic little black dress. You’re the focus here, not the clothes.
3. Smiling
Commercial clients love a great smile. As noted by Ford Models, a photo showcasing your teeth and a genuine smile is crucial, especially for markets like print and TV commercials. T
4. Multiple Angles
Show off every side of you. Include profile shots, full-frontal images, and even over-the-shoulder looks. This gives clients a full view of your versatility and helps them imagine you in their campaigns. This practice is emphasized by Storm Model Management, which helped launch Cara Delevingne’s career by showcasing her versatility through various angles.
5. Wardrobe Variety
Mix it up, but don’t overdo it. Include casual, formal, and edgy looks to prove you can handle any style. Keep each outfit to 2-3 shots max, and spread them out in the portfolio. Nobody wants to flip through 10 photos of the same look. Supermodel Irina Shayk is a master of this – her portfolios showcase everything from jeans and tees to haute couture gowns, proving her adaptability.
6. Different Expressions
Your face should tell a story. As Harper’s Bazaar highlights in its modeling features, having a range of emotions – from fierce to playful – is vital. Take cues from Gigi Hadid, whose portfolio is a masterclass in versatility, featuring everything from sultry gazes to radiant smiles.
7. Variety of Poses
Static is out, movement is in. Go for a mix of clean, elegant poses and dynamic ones that show energy and motion. Think power stances, soft curves, and fluid leaps – whatever makes you feel alive in front of the camera.
What NOT to Put in Your Portfolio
1. Runway Photos
Even if you’ve walked for Chanel or Dior, leave the runway shots out. As Elite Model Management advises, clients looking at portfolios want close-ups and styled shoots, not action shots from a fashion show. Runway images often lack the intimacy that portfolios require.
3. Low-Quality Photos
Blurry or poorly lit photos can ruin your portfolio. According to Ford Models, even a single low-quality image can make you seem unprofessional. Stick to high-resolution, expertly shot photos
4. Selfies
Selfies are great for Instagram but not for your modeling portfolio. Even The Society Management, which represents Kendall Jenner, emphasizes professionalism. Selfies can come across as lazy or unpolished – two things you don’t want associated with your brand.
5. Group Shots
Even if you’re the star of a group photo, don’t include it. Clients want to focus on you, not try to figure out which one you are. Unless it’s a campaign where you’re undeniably front and center, leave it out. Group shots dilute your presence and make it harder for clients to focus on your strengths.
6. Overly Styled Images
Too much makeup? Crazy outfits? Over-the-top props? Hard no. Your portfolio is about showcasing you, not the stylist’s creativity. Keep the focus on your natural beauty and let your personality shine through.
7. Heavily Retouched Images
Authenticity is everything. Clients want to book the real you, not a Photoshopped version. Vogue frequently critiques portfolios that overuse retouching, emphasizing that natural beauty and minor imperfections are what make models memorable
Remember, the goal is to showcase your unique qualities and versatility while keeping it professional and polished. Curate your portfolio with care, and you’ll be ready to take the industry by storm.