Radio & Podcast Promotion
Get your music featured on radio stations and popular podcasts to reach new audiences and build industry credibility.
Comprehensive Broadcast Promotion
Our strategic broadcast services reach audiences on their favorite platforms
Radio Promotion
Strategic campaigns to get your music on commercial, college, and online radio stations.
- Commercial Radio Pitching
- College Radio Campaigns
- Internet Radio Placement
- Airplay Tracking & Reporting
Podcast Promotion
Get your music and story featured on popular music and industry podcasts.
- Music Podcast Features
- Artist Interview Bookings
- Track Premieres & Spotlights
- Cross-Promotion Strategy
Our Extensive Broadcast Network
We've built relationships with key decision-makers across radio and podcasting
College Radio Stations
Across the US and Canada
Commercial Stations
Including major market programmers
Music Podcasts
From niche to mainstream shows
Countries
Global promotion reach
Our Airplay Results
Our broadcast promotion campaigns deliver measurable success
Average Campaign Results
- College Radio Adds75+ stations
- Commercial Radio Exposure15-30 stations
- Podcast Features20-35 shows
- Potential Audience Reach500K+ listeners
Impact On Artist Growth
- Social Media Follower Growth+43% average
- Streaming Platform Increase+67% average
- Website Traffic+89% average
- New Market Penetration5-10 new markets
Radio & Podcast Promotion Packages
Choose the package that best fits your goals and budget
College Radio Package
Focused campaign targeting college radio stations and indie podcasts.
- 4-week campaign
- 200+ college radio station outreach
- 20+ podcast pitching
- Digital servicing to all stations
- Weekly airplay reports
- DJ/Music Director follow-up
Full Spectrum Campaign
Comprehensive campaign targeting college, commercial, and podcast channels.
- 6-week campaign
- 300+ college radio stations
- 50+ commercial radio stations
- 40+ podcast pitching
- Professional radio edit (if needed)
- Digital + physical servicing
- 3 secured podcast interviews
- Weekly detailed reports
Major Market Campaign
Premium campaign focusing on major market commercial radio and top podcasts.
- 8-week intensive campaign
- Top 40 market commercial focus
- 400+ college radio stations
- 100+ commercial radio stations
- 60+ podcast pitching with priority
- Professional radio edit & mastering
- Digital + physical press kits
- 8 secured podcast/radio interviews
- Bi-weekly strategy calls
- Program director direct outreach
"After struggling to get any radio play for years, Showbiz's campaign got our single on over 60 college stations and 3 commercial stations in our target markets. The podcast interviews they secured were just as valuable, bringing us whole new fan communities. Worth every penny!"— Chris Morrison, Lead Singer, The Velvet Static
Frequently Asked Questions
Common questions about our radio and podcast promotion services
How do you select which stations and podcasts to target?
We analyze your genre, sound, and audience demographics to match you with stations and podcasts that have a history of playing similar artists. We also consider your geographic target markets and career goals when creating your campaign strategy.
Do you guarantee radio plays or podcast features?
While we cannot guarantee specific station plays (no reputable service can), we do guarantee the outreach numbers in each package and provide weekly reporting on confirmed adds and spins. Our track record shows that most campaigns result in significant airplay across our network.
Do I need to provide physical CDs for radio stations?
For most college and podcasts, digital servicing is sufficient. However, some commercial stations still prefer physical copies. Our Full Spectrum and Major Market packages include physical servicing to stations that require it. We handle all manufacturing and shipping.
How long does it take to see results?
Initial radio adds typically begin within 2-3 weeks of campaign launch. Podcast features can take 3-4 weeks to begin appearing as many shows schedule content in advance. The full impact of campaigns develops over the entire campaign period (4-8 weeks depending on package).
Ready to Get On Air?
Let's create a customized radio and podcast strategy that connects your music with new listeners.