Real Results for Entertainment Professionals

Challenge:

Metro Arts Festival was struggling with declining attendance and sponsorship after 10 years of operation. Despite a solid reputation among art enthusiasts, they were facing potential cancellation due to budget constraints and lack of public interest. The festival had relied on the same marketing approaches for years, primarily print advertising and some basic social media posting. Their website was outdated, ticket sales were cumbersome, and they lacked a compelling brand story to attract new attendees and sponsors. Competition from newer, trendier events was drawing away their audience, and they hadn't successfully adapted to changing cultural consumption patterns.

Our Approach:

• Complete digital rebrand with a vibrant, contemporary visual identity
• Website overhaul with mobile-first design and streamlined ticketing
• Targeted social media campaign featuring artist spotlights and behind-the-scenes content
• Local business partnership program with mutual promotion benefits
• Early-bird ticket strategy with tiered pricing to drive advance sales

Results: