Getting your portfolio to a point where it feels "job-ready" isn’t always simple. It’s one thing to know you need a solid collection of shots, but what should actually be in it? And how do you even start putting together this holy grail of images that scream “hire me”?
That’s what I’m here for! I’ve been through the process myself, so let’s break it down and get you on the right track to a polished and effective commercial model portfolio.
Read Also: How to make a modeling portfolio
3. Choose the Right Photographer
Building a commercial modeling portfolio can be pricey if you’re booking numerous shoots, so get smart with your investment.
I know firsthand how easy it is to get carried away and book shoot after shoot, but trust me, sometimes less is more.
Find a photographer who understands your market and can deliver variety in a single session.
And if you’re working with an agency, don’t be afraid to ask for photographer recommendations. The goal is to walk away with enough range in your photos to cover all your bases, from headshots to full-body shots, studio and outdoor scenes, and everything in between.
And remember, it’s okay to ask for recommendations if you’re unsure.
- Full-Length Shots: These are just as important as your headshots. Full-body shots show your figure and how you present yourself in front of the camera.
- Smiling Shots: Clients love to see your smile, so don’t skip this. They want to see your teeth and your personality. A natural, authentic smile is a big win.
- Studio Shots vs. Location Shots: Mix it up! You need some clean, simple studio shots and some location shots that show how you can work in different environments. Think street, park, or any backdrop that fits the vibe of the market you’re aiming for.
- Black-and-White Shots: These are key to showing your versatility. Black-and-white images often highlight your features and expressions in a way that color shots just don’t.
Remember: avoid anything that’s too “styled.” This isn’t about showing off how cool your wardrobe is or how perfect your makeup looks - it’s about showcasing you, the model. So keep it simple, and let your personality shine through in the photos.
6. Don’t Forget the Digital Side
In today’s digital world, most models have both a physical and digital portfolio. If you’re showcasing digitally, stick to an iPad or tablet rather than a phone, which can look unprofessional and doesn’t do your images justice.
For sending samples, use Dropbox or a similar platform to share a link - nobody wants to download individual photos.
Digital vs. Print: The Modern Portfolio Dilemma
Just make sure you’re not handing over your phone to a potential client. That’s a no-go. A tablet or iPad looks professional, and it’s easy to navigate, especially when you’re trying to impress someone in a casting session.
But don’t ditch the print version just yet.
While digital portfolios are popular, some clients and agencies still prefer a printed book. It’s always a good idea to have both options. For printed portfolios, the most common size is 8.5” x 11”, but you can also go for the more premium 8” x 10” or 9” x 12” size if you want to stand out.
Agencies often offer branded portfolio books, but if you’re using your own, make sure it’s sleek, simple, and professional. A black leather-bound portfolio looks sharp and timeless.
In Conclusion
Every step you take in building your portfolio is a step toward becoming the model you want to be.
A strong commercial model portfolio isn’t just about having great photos - it’s about making a lasting impression that sets you apart.
So take the time to put together something that’s uniquely yours. After all, it’s your best calling card in the industry.
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Content creator at ShowbizPromotions, specializing in entertainment industry trends and marketing strategies.