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Commercial Model Portfolio 101

Commercial Model Portfolio 101

Getting your portfolio to a point where it feels “job-ready” isn’t always simple. It’s one thing to know you need a solid collection of shots, but what should actually be in it? And how do you even start putting together this holy grail of images that scream “hire me”? 

That’s what I’m here for! I’ve been through the process myself, so let’s break it down and get you on the right track to a polished and effective commercial model portfolio.

Read Also: How to make a modeling portfolio

Building Your Commercial Model Portfolio

When you put together your commercial model portfolio, you’re telling a story about who you are as a model. Your portfolio should show your range, so agents and clients can see the many ways you can express yourself in front of the camera.

You should check-off these 7 essential consideration while building your portfolio:

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1. Quality Over Quantity

Agencies and clients will probably see your photos long before they meet you, so making that first glance count is the goal. A powerful commercial modeling portfolio should showcase your strengths and style, leaving them thinking, “This is exactly what we’re looking for.

So, understandably, one of the biggest mistakes new models make is thinking they need to cram every decent photo they’ve ever taken into their portfolio.

When it comes to a portfolio for commercial models, it’s all about being selective. Every image should add something unique, showing off your versatility and professionalism without overwhelming potential clients with a slideshow of similar shots.

Instead of booking endless shoots or throwing together a random mix of images, take a moment to figure out what type of photos you actually need. Do they represent the style of work you want to land? Are they commercial modeling portfolio ready, or do they lean toward more creative/editorial looks that might be better suited elsewhere?

2. Know Your Market Before You Start

If you’re lucky enough to have an agent, they’ll likely help guide your choices for the images in your commercial model portfolio. But if you’re working freelance or just starting, you’ll need to put on your research hat. 

Look at the portfolios of models who are doing the jobs you want. Notice the types of expressions, poses, and settings they use – that’s what clients want to see.

Or, if you’re aiming for agency representation, consider touching base with potential agencies to get a feel for what they might want from you. 

Different markets have different needs. For example, what flies in New York might be completely different from what’s popular in the Midwest. A Midwest model’s portfolio for commercial models might lean more toward lifestyle and approachable looks, while a New York model’s might need an edgier, fashion-forward vibe.

3. Choose the Right Photographer

Building a commercial modeling portfolio can be pricey if you’re booking numerous shoots, so get smart with your investment. 

I know firsthand how easy it is to get carried away and book shoot after shoot, but trust me, sometimes less is more.

Find a photographer who understands your market and can deliver variety in a single session. 

And if you’re working with an agency, don’t be afraid to ask for photographer recommendations. The goal is to walk away with enough range in your photos to cover all your bases, from headshots to full-body shots, studio and outdoor scenes, and everything in between. 

And remember, it’s okay to ask for recommendations if you’re unsure.

4. Be Picky and Purposeful

Once you’ve got your photos, it’s time to arrange them into a strong, cohesive portfolio for commercial modeling

There are a few key shots that every portfolio needs, and they’ll vary a little depending on your market, but here’s the general rundown:

  • Headshots: This is a must. Your headshot is the first thing clients will see, and it needs to pop. Make sure it’s clean, clear, and shows off your facial features. No heavy makeup or distractions – just you at your best.
  • Full-Length Shots: These are just as important as your headshots. Full-body shots show your figure and how you present yourself in front of the camera.
  • Smiling Shots: Clients love to see your smile, so don’t skip this. They want to see your teeth and your personality. A natural, authentic smile is a big win.
  • Studio Shots vs. Location Shots: Mix it up! You need some clean, simple studio shots and some location shots that show how you can work in different environments. Think street, park, or any backdrop that fits the vibe of the market you’re aiming for.
  • Black-and-White Shots: These are key to showing your versatility. Black-and-white images often highlight your features and expressions in a way that color shots just don’t.

Remember: avoid anything that’s too “styled.” This isn’t about showing off how cool your wardrobe is or how perfect your makeup looks – it’s about showcasing you, the model. So keep it simple, and let your personality shine through in the photos.

5. Keep It Real and Professional

Avoid runway photos, selfies, or any overly stylized shots that could distract from you as the focal point. A commercial model portfolio should be polished and straightforward. 

If you’re still building your portfolio and considering TFP (trade-for-photos) shoots. 

Now, I know that TFP (trade for photos) shoots can be tempting, especially when you’re just starting out and trying to save some cash. But here’s the deal: not all TFP shoots are created equal. make sure you’re selective about whom you’re shooting with. 

A handful of great photos beats a book full of sub-par shots any day.

6. Don’t Forget the Digital Side

In today’s digital world, most models have both a physical and digital portfolio. If you’re showcasing digitally, stick to an iPad or tablet rather than a phone, which can look unprofessional and doesn’t do your images justice. 

For sending samples, use Dropbox or a similar platform to share a link – nobody wants to download individual photos.

7. Stay Updated and True to Your Look

Remember, your commercial modeling portfolio is always a work in progress, evolving as you gain experience and refine your look. If you make big changes, like a new hair color or a tattoo, update your portfolio to reflect that. 

Keep refreshing your book with recent photos to show that you’re in demand and growing in your craft.

Digital vs. Print: The Modern Portfolio Dilemma

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These days, digital portfolios are the way to go. 

Forget about lugging around a heavy binder filled with printed photos. You can easily store your images on a tablet or access them via a cloud-based service like Dropbox

Just make sure you’re not handing over your phone to a potential client. That’s a no-go. A tablet or iPad looks professional, and it’s easy to navigate, especially when you’re trying to impress someone in a casting session.

But don’t ditch the print version just yet. 

While digital portfolios are popular, some clients and agencies still prefer a printed book. It’s always a good idea to have both options. For printed portfolios, the most common size is 8.5” x 11”, but you can also go for the more premium 8” x 10” or 9” x 12” size if you want to stand out.

Agencies often offer branded portfolio books, but if you’re using your own, make sure it’s sleek, simple, and professional. A black leather-bound portfolio looks sharp and timeless.

In Conclusion

Every step you take in building your portfolio is a step toward becoming the model you want to be.

A strong commercial model portfolio isn’t just about having great photos – it’s about making a lasting impression that sets you apart. 

So take the time to put together something that’s uniquely yours. After all, it’s your best calling card in the industry.

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