The Challenge
An emerging indie rock quartet from the Pacific Northwest approached us after struggling to gain traction despite having released two well-produced EPs. The band had been performing locally for three years, building a modest following of approximately 800 dedicated fans, but faced significant challenges breaking into larger markets and securing meaningful streaming numbers.
Initial Situation:
- Monthly Spotify listeners: 1,200
- Instagram followers: 2,400
- YouTube subscribers: 450
- Average show attendance: 75-120 people
- Limited radio play outside local college stations
- No major playlist placements
- Struggling to book venues outside their home city
The band's music was professionally recorded and their live performances were energetic, but they lacked the strategic promotion necessary to reach new audiences and industry gatekeepers. Their previous promotional efforts had been largely DIY, resulting in scattered social media presence and missed opportunities for meaningful industry connections.
Our Solution
We developed a comprehensive 8-month music promotion campaign focusing on authentic audience growth, strategic industry relationships, and sustainable career development.
Phase 1: Foundation Building (Months 1-2)
- Conducted thorough brand audit and positioning analysis
- Redesigned social media strategy with consistent visual identity
- Established relationships with key music bloggers and playlist curators
- Created content calendar aligned with upcoming single releases
Phase 2: Strategic Release Campaign (Months 3-5)
- Coordinated staggered single releases with 6-week intervals
- Implemented targeted digital advertising across streaming platforms
- Secured premiere opportunities with established music publications
- Developed influencer partnerships with complementary artists
Phase 3: Amplification & Industry Outreach (Months 6-8)
- Executed radio promotion campaign targeting college and independent stations
- Facilitated showcase opportunities at regional music conferences
- Coordinated sync licensing pitches for television and advertising
- Implemented comprehensive playlist pitching strategy
Key Tactics Implemented:
Digital Strategy:
- Optimized Spotify for Artists profile with enhanced storytelling
- Created weekly behind-the-scenes content series
- Developed email marketing campaign with exclusive content
- Implemented cross-platform content repurposing strategy
Industry Relations:
- Secured coverage in 15+ music blogs and online publications
- Established relationships with 8 influential playlist curators
- Connected with booking agents in target markets
- Facilitated meetings with A&R representatives at independent labels
Live Performance Enhancement:
- Coordinated opening slots for touring acts in similar genres
- Secured festival appearances at 3 regional music festivals
- Developed merchandise strategy for live shows
- Created VIP fan experience packages
Key Results
increase in monthly listeners
average social media engagement
playlist placements across platforms
Successfully entered 12 new geographic markets
increase in total music-related income
features in established music publications
Impact
- Spotify monthly listeners went from 1,200 to 28,500
- Hit 450,000 total streams across all platforms
- Added to 47 playlists, including a few Spotify editorial ones
- YouTube subscribers jumped from 450 to 3,200
- Instagram grew from 2,400 to 12,800 followers
- Started a TikTok that now has 8,500 followers
- Email list hit 2,100 subscribers
- Most importantly – people actually engage with their posts now
- Average show attendance went from 80 people to 280-350
- Started selling actual merchandise (before, they'd sell maybe 5 shirts a show)
- Got booked in 12 new cities
- Three different indie labels reached out
"Working with this team completely changed our trajectory as artists. They didn't just boost our numbers – they helped us build a real, sustainable career in music. The strategic approach and industry connections they provided were exactly what we needed to take the next step. Six months later, we're still seeing the benefits of their work."
Confidential Artist
Lead Vocalist & Songwriter
Services Provided
Our comprehensive approach delivered results through these specialized services
Public Relations
Specialized Services
Brand Development
Specialized Services
Social Media Marketing
Digital Marketing
Influencer Marketing
Digital Marketing
Digital Advertising
Digital Marketing
Playlist Promotion
Entertainment Industry
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