Content Marketing for Film & Television
Captivate audiences, build anticipation, and drive viewership with strategic content that tells your production's story beyond the screen.
Film & TV Content Marketing Capabilities
Specialized expertise to help productions connect with audiences, build anticipation, and drive viewership or ticket sales.
Behind-the-Scenes Content
Develop compelling behind-the-scenes footage, interviews, and production insights that build audience anticipation and connection.
Release Campaign Planning
Create comprehensive content calendars for pre-release, premiere, and post-release phases to maximize audience engagement and conversions.
Audience Development
Build and nurture dedicated fan communities through targeted content that resonates with both core and expanded audience segments.
Narrative Extension
Develop supplementary content that extends your film's universe, deepens character backgrounds, and enhances audience immersion.
Performance Analytics
Track content performance with film-specific KPIs including audience engagement, sentiment metrics, and conversion to viewership or ticket sales.
Talent & Creator Collaboration
Coordinate with film talent, directors, and production teams to create authentic content that leverages their expertise and personality.
Film-Optimized Content Formats
Strategic content types designed to showcase your production's unique story, talent, and visual approach.
Visual Content
Professionally produced trailers, teasers, clips, behind-the-scenes footage, and visual assets that showcase your production.
- Extended trailers & teasers
- Character spotlight videos
- Visual effects breakdowns
- Scene analysis clips
Editorial Content
Engaging written content including production diaries, cast interviews, analysis pieces, and thematic explorations.
- Director's production notes
- Cast interviews & profiles
- Script development stories
- Location spotlights
Audio Content
Podcasts, audio interviews, soundtrack spotlights, and other sonic elements that bring your production to life.
- Production team podcasts
- Composer interviews
- Sound design breakdowns
- Audio commentary clips
Interactive Content
Engaging interactive experiences including quizzes, polls, AR filters, and other participatory content that drives audience involvement.
- Character personality quizzes
- Movie trivia challenges
- Themed AR filters & effects
- Interactive timelines
Strategic Film Content Phases
Comprehensive content approach throughout your production's lifecycle, from development to release and beyond.
Pre-Release Phase
Build anticipation and awareness through early teasers, production insights, and world-building content.
Key Deliverables:
- Announcement strategy
- Cast reveal content
- Production diaries
- Early teaser materials
Release Campaign
Drive ticket sales or viewership through trailers, interviews, reviews, and promotional events.
Key Deliverables:
- Trailer amplification
- Premiere coverage
- Press interview packages
- Audience targeting strategy
Post-Release Engagement
Maintain momentum with additional content, fan engagement, and extended universe materials.
Key Deliverables:
- Viewer reaction content
- Extended scenes & content
- Fan community nurturing
- Awards season strategy
Franchise Development
For series or franchises, develop content that bridges releases and maintains audience engagement between installments.
Key Deliverables:
- Universe expansion content
- Character development materials
- Timeline bridging content
- Fan theory engagement
Content Distribution Channels
Strategic promotion across channels to maximize your film's visibility with target audiences.
OTT & Streaming Platforms
Optimize content for Netflix, Prime Video, Disney+, and other streaming platforms to maximize discoverability and viewership.
Entertainment Press
Develop press-ready materials, exclusives, and angles that secure coverage in film publications and mainstream media.
Fan Communities
Target genre-specific communities, film forums, and dedicated fan groups with specialized content.
Film Festivals & Events
Create content packages for festivals, premieres, and industry events that build critical acclaim and audience buzz.
Film Content Marketing Success Stories
Real results for films and television productions through our strategic content marketing campaigns.
Independent Film Launch
How we helped an indie drama build awareness and secure distribution through strategic content marketing
Results:
- 300% increase in social media following during campaign
- Featured in 15+ industry publications through targeted content
- Successful festival run supported by content strategy
- Secured streaming distribution deal with major platform
- Built dedicated audience before wide release
Studio Franchise Expansion
Extended universe content strategy for major studio franchise release
Results:
- Created 45+ supplementary content pieces across platforms
- Achieved 22M+ organic content views across campaign
- Increased audience retention between franchise installments
- Developed successful transmedia storytelling approach
- 25% higher opening weekend compared to previous release
Ready to Elevate Your Film's Content Strategy?
Let's create a customized content marketing plan that builds audience anticipation and drives viewership.