Do you feel like every sidewalk is your runway? Catch yourself flipping through glossy pages of fashion magazines? Maybe it’s something you’ve dreamed of since you were a kid? If you answered yes, then the model life might just be calling your name!
Getting into modeling can feel a bit like trying to break into a secret club. Over the years, I’ve talked to agency insiders, casting directors, and pros in the field to break down what it really takes to make it as a model.
This guide’s here to help you with everything on how to get into modeling.
How to get into the modeling industry
So, how do you become a model? Honestly, it’s a mix of luck, grit, and knowing how to stand out. You don’t need a fancy degree to get into modeling, but having a solid grasp of the industry you’re getting into.
In fact, a lot of the big names started by simply sending in their headshots to agencies and taking it from there. But if you’re looking to sharpen your skills or just want a structured way to learn the ropes, a good modeling school can certainly help.
Schools cover everything from how to walk a runway and posing tips to makeup application and camera angles – basically, it’s modeling boot camp.
Since you’re new to the industry, it’s also a great way to meet other models who are just getting started, which means instant networking.
That being said, if you stick with these steps, you’ll be on your way to building the modeling career you’ve always dreamed about – one step at a time.
Step 1: Get Comfortable in Front of the Camera
First thing’s first: figure out what makes you unique. Gone are the days of strict symmetry and cookie-cutter beauty. Today, interesting features are in. So, does that mean a gap in your teeth, a quirky nose, or expressive eyes? Embrace them!
Study your face in the mirror, play around with expressions, poses, and practice moving in ways that feel natural yet captivating.
If you want to level up, it’s all about practice.
Set up a DIY studio at home or try shooting in different locations – a park, a store, or anywhere that inspires you.
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When I started, I didn’t have a fancy setup – just a smartphone and some natural light. My first task was to figure out my best angles, play with poses, and review what works best.
The goal? To get so comfortable in front of the camera that when the spotlight hits, you’re ready. Modeling is as much a skill as it is a lifestyle.
Now that you are comfortable in front of the camera, you should start building your portfolio.
Step 2: Build a Portfolio That Pops
Ready to show the world what you’re made of? Time to create a portfolio! You’ll need two: a traditional hard copy and an online portfolio.
Your hard copy is like your modeling resume, while your online portfolio lets casting agents see your versatility.
Take time to capture a range of looks and update your portfolio as you gain experience. It’s your story, so make it count. Let’s start with the basics:
1. Headshot
This is your first impression, so you want it to feel like “you.” Think natural makeup, minimal jewelry, and nothing too styled – just a simple, genuine look that shows your personality.
Smiling or serious, your headshot sets the tone for everything else. Casting agents will often look here first, so make sure it’s polished and true to you.
2. Full body shot
This photo is all about showing your physique and posture, so keep it simple with a fitted white top and dark jeans (no baggy layers).
Good posture and a relaxed expression will help you look confident and comfortable – two must-haves for this kind of shot.
Keep your footwear classic: heels for ladies, dress shoes for guys. This shot complements your headshot by giving agents a sense of your overall look.
3. Swimwear shot
This one can be tricky for some, but it’s essential if you’re exploring commercial modeling or swimwear. A fierce or playful swimwear shot shows confidence, which is just as crucial as your look in this field.
This kind of shot can make you stand out in competitive areas like fitness or activewear modeling.
You want shots that show you can handle different looks and vibes. As you gain more experience, keep updating your book.
Step 3: Try TFP Collaborations
This is probably the best advice I got early on: work with others who are also building their portfolios. It’s called “Trade for Print” or TFP.
I met photographers and stylists through social media, and collaborating was a game-changer. Not only did it keep my costs low, but it also let me try new looks and settings that made my portfolio stand out.
Step 4: Get Signed with an Agency
Once your portfolio is strong, you may want to consider working with an agency. They can guide your career, refine your book, and connect you with industry contacts.
Nowadays, you don’t always have to walk into an office – social media has made scouting for a modeling agency easier than ever. Some agencies let models tag them or use specific hashtags to be discovered.
Alternatively, you can email agencies directly. Just make sure your cover letter is brief, professional, and includes a link to your portfolio.
One thing to watch for: a legitimate agency should not ask for hefty upfront fees. If they do, it’s a red flag. Reputable agencies typically earn commissions only when you land paid gigs.
Register here to get found by a modeling agency
Step 5: Find Your Niche, but Stay Open to New Opportunities
So, what type of model are you? Sometimes, the type of modeling that suits you best will just click when you least expect it. You might have that special look or vibe that naturally lends itself to a certain niche.
Alright, here’s a quick rundown of the different types of models you might come across in the industry:
- Fashion/Editorial Model
When you think of “model,” chances are you picture a fashion or editorial model.
These are the folks who grace the pages of fashion magazines like Vogue and sashay down runways for luxury brands like Gucci and Valentino. They’re all about high fashion and trend-setting looks.
- Swimsuit/Lingerie Models
Next up, we have swimsuit and lingerie models – yes, you guessed it! These models specialize in, well, swimwear and lingerie.
Think of the stunning Victoria’s Secret angels who strut their stuff in eye-popping lingerie. Many start here before branching out into other types of modeling.
- Commercial Model
Commercial models are the versatile champs of the industry. They pop up in a variety of campaigns, promoting everything from kitchen gadgets to fashion accessories.
The goal? To help sell products through eye-catching advertising.
- Fitness Model
If you’re all about that fit life, fitness modeling might be your jam! It could be a new pair of leggings or demonstrating workout moves in a video, fitness models typically flaunt a well-toned physique.
They’re not just modeling; they’re embodying a healthy lifestyle!
- Parts Models
Here’s where things get interesting – parts models! These folks are all about one particular body part – face, hands, feet, or legs.
Imagine being the hand model for a glamorous engagement ring ad or the foot model showcasing a fabulous pedicure.
- Fit Model
Don’t mix up fit models with fitness models – they’re totally different!
Fit models work behind the scenes, helping fashion designers tweak the fit of their garments. They can be any size, depending on the brand’s target fit.
- Promotional Model
Not all modeling happens in front of a camera. Promotional models shine at events and trade shows, using their charming personalities to sell products and engage with potential customers.
If you’re outgoing and love chatting it up, this could be a perfect fit!
- Alt Model
Forget blending in – alt models embrace their tattoos, piercings, neon hair, and spiked or PVC-filled wardrobes. They’re the rebels of the modeling world, breaking all the traditional beauty rules.
Think of it as a blend of glamour and art, where the wild meets the wonderfully unconventional.
- Runway Model
Runway models are basically the royalty of the fashion world, meeting sky-high standards for height, weight, and measurements.
These models jet-set globally, strutting the catwalks for the top designers. And it’s not uncommon to see runway models branch out, launching their own fashion lines or agencies once they’re established.
- Glamor Model
Glamor models are a bit like fashion models but with a twist.
They focus on promoting products through beautiful imagery but might have a more traditionally attractive or curvier look. The photoshoots are often less avant-garde and more about showcasing beauty and allure.
- Print Models
Most models are technically print models to some degree, but print specialists focus exclusively on this style.
They work across various campaigns, adapting to whatever the client needs.
- Models Based on Appearance
And let’s not forget about those models categorized by their appearance! This group includes:
- Plus-size models
- Mature models
- Male models
- Child models
- Petite models
The beauty of modeling is that it often allows for some crossover between these types. A model might start off in one niche and gradually branch into another as they gain experience and build connections.
Unlike some artistic fields where finding a niche is key, modeling is about putting yourself out there and seeing where you shine. Maybe you don’t see yourself as a hand model, but booking a few gigs could just be your ticket to starting your career! Who knows?
So, don’t box yourself in! Go out there, explore different styles, and discover what type of modeling suits you best. It’s all about gaining experience and finding your groove in this fabulous industry!
Step 6: Prepare for Go-Sees
Go-sees (modeling interviews) are often the next step after landing agency representation. These can be open casting calls or arranged by your agent.
You’ll need a comp card with your sizes, measurements, and contact details, and you’ll likely need to walk or pose on request.
Go-sees can be busy, so come prepared with a pen and notepad, and be patient. A professional, friendly attitude will go a long way with casting agents, as they’re as interested in personality as they are in looks.
What It Really Means to Be a Model
It’s not just about looking good but having the stamina to stay fresh through long days of auditions or endless photoshoots, sometimes in wild weather or on challenging terrains.
To keep up in the modeling world, you’ll want to stay on top of a healthy lifestyle – think balanced eating and regular exercise.
Unlike a typical 9-to-5, modeling schedules are unpredictable. So, You could find yourself shooting at midnight. If you’re someone who thrives on routine, this life may take some adjusting.
Models practically turn themselves into a living, breathing canvas for someone else’s vision. So, knowing how to bring that vision to life and being okay with feedback is crucial.
Not to mention your schedule. It may be packed with hours of makeup and hair touch-ups on the regular.
Your drive to succeed has to keep you going, but success in modeling can look different than you’d expect – it can take many forms.
Work That Runway
You’ve put in the hours, nailed your portfolio, and maybe even landed a few small gigs. Now comes the real fun – working the runway!
This is where you get to showcase the time, effort, and confidence you’ve been building up. And one last piece of advice? Confidence is everything.
Sure, it sounds cliché, but every single successful model will tell you that believing in yourself makes all the difference. Practice, grow, and keep showing up – you’ve got the makings of something big.
For me, the runway was where I finally felt like I “got” what modeling was all about. The best runway walk isn’t about perfection; it’s about owning every single step.
How to Find a Reputable Modeling Agent
Let’s talk about agents – they’re your advocates, guides, and, in many ways, your business partners in the modeling world.
Picking the right one might sound like searching for a needle in a haystack, but it’s doable when you know what to look for. First tip:
- Start by checking out local modeling agencies in your area;
- Look at their websites and social media profiles;
- Pay attention to the types of models they represent,their client brands, and, if possible, try to connect with models they’ve signed to get some behind-the-scenes insights;
- Make sure your chosen agency has connections in your preferred modeling niche;
You can get a good sense of an agency’s vibe and reputation through online reviews and industry contacts, so don’t hesitate to dig deep.
Once you feel confident, send over your portfolio and be ready to show them your best self.
Pro tip: Any agency that demands hefty upfront fees is likely more interested in your wallet than your success. Stay vigilant for agencies that offer fair contracts without excessive financial demands.
Register here to get found by a modeling agency
How Tall Do You Have to Be to Become a Fashion Model?
Alright, so let’s tackle the big question I get all the time – how do you become a model if you don’t fit the “ideal” height?
For high fashion, yes, there’s still that general range of 5’8″ to 5’11”. But here’s the thing: every rule has its exceptions.
Modeling is so much more diverse these days, and height is just one factor (think hands, feet, and other specific body parts) – height is far less critical.
I’ve met models in the commercial, catalog, and parts modeling scenes who don’t meet the height “requirement”. They knew how to bring the energy, and agencies noticed.
Body proportions, facial structure, and overall vibe often carry more weight than a tape measure. If you’re a bit shorter but know how to make an impression, many doors are still open to you.
How Do You Price Yourself as a Model?
Pricing your work can be awkward at first, especially if you’re just starting. When I began, I had no clue where to start, but here’s the trick: balance what you’re worth with what the client needs. Your rates will depend on factors like experience, the type of work, and the client’s budget.
In general, models usually charge either by the hour or by the day, and each pricing method works best in different situations.
Let’s break down both approaches so you can get a clearer idea of how to charge for your work.
Modeling Rates by the Hour
Hourly rates are perfect for shorter projects where the time is uncertain. If it’s a quick promotional shoot or social media gig, go for an hourly rate. It ensures that even if things run over time, you’ll still be compensated fairly. Generally:
- Entry-level models: $50-$75 per hour
- Experienced models: $100+ per hour
Remember that experience matters – the more experienced you are, the more you can charge. This is especially true for specialized work, like swimsuit or lingerie shoots, which often come with higher rates due to the nature of the job.
Pro tip: If your client seems unsure about the exact project length, stick with hourly pricing. This will cover you no matter how long (or short) the shoot ends up being.
Modeling Rates by the Day
For editorial spreads or fashion shows, day rates are standard. You’ll often be on set from early morning to evening, so day rates simplify the process:
- Day rate for models with some experience: Around $300 per day
- Day rate for models with significant experience: $500+ per day
Some clients may ask about a “half-day rate,” which generally covers about four hours of work.
Just make sure to define what a “day” or “half-day” means to avoid any surprises on set. And if your client needs you beyond the agreed hours, it’s a good idea to have an hourly overtime rate in place so you’re compensated fairly.
Factors to Consider When Setting Your Rate
Here are a few extra things to keep in mind that can help you determine a fair rate:
- Job perks: Are they covering your transportation, accommodation, or meals? Sometimes perks can factor into your final rate.
- Hair, makeup, and wardrobe: Do you need to provide your own, or will the client handle these? If you’re covering these yourself, factor those costs into your rate.
- Type of modeling: Lingerie or swimsuit modeling often pays a bit more because of the nature of the work. Only take on these jobs if you’re fully comfortable.
- Experience level: If you’re newer to the industry, you might start at a lower rate to build experience, but as you gain clients and projects, feel free to adjust your pricing accordingly.
Rates When Working with an Agency
If you’re working through an agency, they’ll handle the rates for you – which can take a load off, but also comes with a catch: agency fees.
Typically, agencies take about 20% of your earnings as their fee for representing you and connecting you with clients. This can be a fair trade-off if it saves you the headache of managing rates and negotiations yourself, but keep it in mind when calculating your potential earnings.
Working with an agency is a great way to establish credibility and connect with high-profile clients, especially when starting. But if you’re set on freelancing to keep all the earnings yourself, then you’ll need to get comfortable with managing and negotiating rates solo.
Who Are Some Examples of Models?
Now that you’re feeling a little more confident about how to price yourself, let’s take a moment to look at some real-life examples of successful models.
These aren’t just household names; they represent the everyday aspiring model and what you can achieve with dedication and the right approach.
You might just see a little bit of yourself in their journeys!
1. Valeria Herrero
Valeria Herrero is known for her minimalist and visually striking modeling portfolio, emphasizing clean, professional images that showcase her work.
Her site offers a simple homepage and minimal content sections that let her portfolio take center stage, following a “less is more” approach that appeals to clients looking for unembellished talent presentation.
Herrero has inspired aspiring models by maintaining a streamlined portfolio that’s effective in highlighting her skills without overwhelming potential clients with extraneous details.
2. Jaenna Wessling
Jaenna Wessling is a Filipino-German-Irish model based in Los Angeles, signed with multiple agencies including Prime Models London and EMG Models.
Known for her versatility, Wessling has made an impact on both the runway and in editorial fashion, appearing in magazines like British Vogue.
She’s also showcased her skills in high-profile events like New York, London, and Los Angeles Fashion Weeks.
Her portfolio reflects a polished yet accessible design that emphasizes her versatility and range, from fashion and commercial work to content creation.
Ready to Start Your Modeling Career?
Stepping into the modeling world takes resilience, patience, and drive. It’s not a career that’ll hand you success overnight.
Since you’re looking to break in, building a strong, professional portfolio is your best first move. You may not have big-name brands in your portfolio yet, but high-quality, professional photos and a strong online presence can help you get noticed and land those first gigs.
And don’t stress about being perfect – just put your best work forward, keep learning, and stay connected. You’ve got the tools; now it’s time to show the world what you’ve got.
We can’t wait to see where your modeling journey takes you!
